Syllabus

Tour Operations & Holiday Packaging

Putting together an itinerary that works on the ground and still makes money.

Level: Foundation to Professional
Duration: 6 weeks
Modules: 6
For: Tour consultants, safari sellers and operations staff.

Not yet enrollable. This is the approved syllabus. It reaches the catalogue once its lessons, materials, trainer and assessments exist. Module outlines are settled; lesson-level detail is written when the programme is scheduled for production.

Module 1

Introduction to Tour Operations

Topics

Types of tours
Operators versus agencies
Domestic and international tourism
Tourism products and services

By the end, a learner can

Describe a tour operator's responsibilities

Module 2

Destination Knowledge

Topics

Kenyan destinations
East African circuits
African safari destinations
International holiday destinations
Destination research

By the end, a learner can

Research and present a destination

Module 3

Itinerary Development

Topics

Client preferences
Day-by-day programme development
Travel time and logistics
Activity planning
Supplier coordination

By the end, a learner can

Develop a workable day-by-day itinerary

Module 4

Safari and Holiday Costing

Topics

Accommodation costing
Transport costing
Park fees and activities
Guide and operational costs
Group versus individual costing
Margins and package pricing

By the end, a learner can

Cost a safari package accurately

Module 5

Logistics and Supplier Management

Topics

Transport arrangements
Hotel coordination
Guides and representatives
Supplier contracts
Contingency planning

By the end, a learner can

Prepare and place a supplier request

Module 6

Package Sales and Customer Experience

Topics

Package presentation
Proposal preparation
Sales technique
Managing expectations
Post-travel follow-up

By the end, a learner can

Present a holiday package to a client

Final practical project

Design, cost and present a five-day Kenyan safari package.

Marked by a trainer against a published rubric, not auto-graded. The point is whether you could hand it to a client.