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Syllabus
Travel Agency Business Management
Running the agency itself: the sales, the money and the reporting behind it.
- Level
- Professional
- Duration
- 6 weeks
- Modules
- 6
- For
- Owners, managers and consultants intending to start an agency.
Not yet enrollable. This is the approved syllabus. It reaches the catalogue once its lessons, materials, trainer and assessments exist. Module outlines are settled; lesson-level detail is written when the programme is scheduled for production.
Module 1
Establishing a Travel Agency
Topics
- Business models
- Business planning
- Market research
- Regulatory and licensing considerations in Kenya
- Supplier relationships
By the end, a learner can
- Prepare an agency business model
Module 2
Sales and Marketing
Topics
- Travel product marketing
- Digital and social media marketing
- Lead generation
- Customer acquisition
- Sales conversion
By the end, a learner can
- Develop a marketing campaign
Module 3
Client Relationship Management
Topics
- CRM fundamentals
- Client records
- Sales pipelines
- Retention and follow-up
- Segmentation
By the end, a learner can
- Design a client management workflow
Module 4
Financial Management
Topics
- Revenue and expenses
- Commissions
- Service fees
- Cash flow
- Profitability
- Reconciliation and controls
By the end, a learner can
- Prepare and read a financial report
Module 5
Supplier and Operational Management
Topics
- Airline relationships
- Hotel contracts
- Tour suppliers
- Consolidators
- Negotiation
- Service-level management
By the end, a learner can
- Compare and evaluate suppliers
Module 6
Business Performance and Growth
Topics
- Business reporting
- Sales performance
- Revenue targets
- Staff performance
- Operational efficiency
- Expansion
By the end, a learner can
- Develop a growth strategy
Final practical project
A business plan and operational model for a proposed travel agency.
Marked by a trainer against a published rubric, not auto-graded. The point is whether you could hand it to a client.